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Facial Contouring

Written by an Expert Aesthetic Content Writer Lisa.
Reviewed by Expert Medical Director Dr. Raj Thethi
Published on: June 15, 2025
Face

facial contouring

We all have unique facial features that define who we are. Sometimes, small enhancements can help us feel more confident & refreshed in appearance. That’s where facial contouring comes in.

Whether it’s defining your jawline, adding volume to the cheeks, or balancing the chin, facial contouring is all about sculpting the face in a way that feels natural yet noticeably refined.

Due to surgical and non-surgical techniques, achieving a more youthful, contoured look is easier and more accessible than ever. With minimal downtime and natural-looking results, many people are opting for contouring to enhance their features while staying true to themselves.

Read on to learn everything you need to know about facial contouring.

What Is Facial Contouring?

Facial contouring is a cosmetic approach to enhance and define the natural shape of your face. It focuses on key areas like the cheeks, jawline, and chin to create a more balanced, sculpted look, either through surgical or non-surgical methods.

With age, facial volume shifts, skin loses firmness, and features can start to look less defined. Even younger people with naturally softer or flatter features may feel their face lacks structure. Facial contouring helps restore or create that definition by adding volume where needed and refining areas that feel heavy or undefined. It’s a personalised way to bring more harmony and confidence to your appearance.

Types of Facial Contouring

Facial contouring includes both surgical and non-surgical methods. The choice depends on your facial goals, the level of enhancement desired, and whether you’re looking for temporary or long-term results.

Non-Surgical Facial Contouring

1. Jawline Reshaping: This involves adjusting the jawbone structure to create a sharper, more defined, or slimmer jawline.

2. Chin Implants: Chin implants are used to enhance the chin’s shape and size, improving overall facial balance and jawline appearance.

3. Facelift (Rhytidectomy): A facelift lifts and tightens sagging skin on the face and neck, reducing deep wrinkles and creating a more youthful look.

4. Additional Surgical Enhancements: Other options may include cheekbone reduction, fat transfers, brow lifts, or bone contouring to refine facial structure and proportions.

Surgical Facial Contouring

1. Dermal Fillers: Injectable fillers restore volume and contour to areas like the cheeks, chin, and jawline. They also help smooth wrinkles and fine lines.

2. Botox (Botulinum Toxin): Botox relaxes overactive facial muscles to soften lines, especially around the eyes, forehead, and jaw area.

3. Thread Lifts: These use dissolvable threads placed under the skin to gently lift and tighten sagging areas without surgery.

4. Other Non-Invasive Techniques: Treatments like lip sculpting, fat transfer to cheeks, and skin resurfacing with lasers can further enhance facial contours.

5. Advanced Technologies: Devices such as FaceTite, AccuTite, and MyEllevate use radiofrequency energy to firm skin and define the lower face, especially the chin and jaw.

6. Diamond Facial Sculpting: This technique uses precisely placed fillers to sculpt the face in a non-surgical way, offering results similar to implants but without surgery.

Benefits of Facial Contouring

Here are some key benefits of facial contouring:

1. More Defined Features

Contouring brings out your natural bone structure by adding shape and definition to areas like the cheeks, chin, and jawline. It helps create a cleaner, more sculpted look.

2. Balanced Appearance

By improving proportions in key areas of the face, contouring can help achieve a more symmetrical and harmonious overall appearance.

3. Youthful, Fresh Look

Loss of volume is a common part of ageing. Contouring restores fullness and smooths out fine lines, helping the face look younger and more awake.

4. Customised for You

Each treatment is designed to match your unique facial structure and personal goals, giving you results that feel natural and well-suited to your features.

5. Non-Surgical Option

Facial contouring offers gentle alternatives. It involves fewer risks, no cuts or stitches, and a quicker, more comfortable experience.

6. Minimal Downtime

Many non-surgical procedures involve minimal to no downtime. You can get back to your regular activities shortly after the session.

7. Long-Lasting Results

Depending on the type of treatment, results can last several months or more, especially with regular touch-ups.

8. Boost in Confidence

When you feel good about how you look, it naturally boosts your self-esteem and helps you feel more comfortable in your skin.

9. Fewer Signs of Ageing

Facial contouring helps smooth out sagging skin and softens lines, which offers a refreshed appearance without looking artificial.

10. Treats Multiple Areas

Contouring can enhance different parts of the face, such as the under-eye area, temples, cheeks, chin, and jawline, for a more complete and polished result.

Side Effects and Risks of Facial Contouring

Facial contouring is generally safe, especially when performed by trained professionals. Still, like any aesthetic treatment, it may come with some temporary or rare risks:

Common Temporary Side Effects:

  • You might experience some slight swelling, minor bruising, or a bit of redness in the treated area.
  • Light tenderness or soreness, usually short-lived.
  • Rare chance of allergic reaction to certain filler ingredients.

Less Common but Serious Risks:

  • Uneven or asymmetrical results that might need correction.
  • Infection, especially if aftercare guidelines aren’t followed properly.
  • Skin discolouration or pigmentation changes in treated areas.
  • Blistering in rare cases, typically mild and treatable.
  • Very rare risk of nerve damage, which can be avoided with skilled practitioners.

Who is the Good Candidate for Facial Contouring?

Ideal candidates often include those who:

  • Want to enhance their facial features without surgery.
  • Have volume loss or lack definition in the chin, cheeks, or jawline.
  • Are in overall good health with no major medical issues.
  • Have realistic expectations about the results.
  • Desire subtle improvements in facial symmetry and contour.
  • Have good skin elasticity for better filler results.

You might not be a good candidate for this procedure if you:

  • Expect extreme or unrealistic transformations.
  • Have certain medical conditions or are on medicine that affects healing.
  • Are pregnant or breastfeeding.
  • Have active skin infections or inflammation in the area that’s going to be treated.
  • Are allergic to ingredients used in fillers or other products.

How Facial Contouring Works?

Facial contouring works by reshaping and enhancing certain areas of the face to create better balance, definition, and symmetry.

Depending on the technique used, the goal is to either add volume, reduce fullness, tighten the skin, or adjust the bone structure.

Non-Surgical Methods:

These include dermal fillers, Botox, thread lifts, and energy-based devices. Fillers add volume to flat or hollow areas like cheeks and chin, while Botox relaxes muscles that cause wrinkles or jaw tension. Thread lifts gently pull the skin upward for a lifted effect. Some treatments also use radiofrequency to tighten skin and define contours.

Surgical Methods:

These involve structural changes to the face. Surgeons may reshape bones (like the jaw or chin), insert implants for volume, or perform facelifts to remove sagging skin and improve definition. Surgical options usually offer longer-lasting and more dramatic results.

The right approach depends on your facial structure, concerns, and how subtle or dramatic you want the changes to be. A consultation with an expert helps decide which technique will work best for you.

Aftercare of Facial Contouring

Taking proper care after a facial contouring treatment is essential to support healing, reduce swelling, and achieve the best results. Whether you’ve had a non-surgical or surgical procedure, following the aftercare advice from your practitioner helps ensure a smooth recovery.

  • Take It Easy: Give your body time to rest, especially during the first 1 to 2 days. Avoid workouts, heavy lifting, or anything that raises your heart rate too much.
  • Stay Hydrated: Drinking enough water supports your skin and overall healing process.
  • Avoid Heat Exposure: Skip hot baths, saunas, or intense heat sources, as they may increase swelling or irritation.
  • Protect from the Sun: Keep your face shielded from direct sunlight. If you need to step out, use a gentle sunscreen approved by your provider.
  • Apply Ice Packs: Gently place cold compresses on treated areas in short intervals to ease swelling or mild discomfort.
  • Avoid Makeup (Temporarily): It’s best to avoid applying makeup on or near the treated area for the first few hours, especially after injectables.
  • Use Recommended Products: If advised by your doctor, apply soothing creams or gels to calm the skin and support recovery.
  • Follow Wound Care Instructions: For surgical treatments, follow your provider’s guidelines for cleaning, dressing, and monitoring the treated areas.
  • Eat Soft Foods: If your jaw or chin was treated, stick to soft foods and avoid too much chewing for a day or two.

How Long Do the Results Last?

The results of facial contouring depend on the type of treatment. Non-surgical options like fillers usually last between 6 months to a year. On the other hand, surgical procedures can give results that last for many years, sometimes even decades.

How long your results stay also depends on factors like your skin type, lifestyle, how fast your body breaks down fillers, and the specific treatment you had. Regular maintenance sessions can help you keep the results looking fresh.

Final Thoughts

Facial contouring is a versatile and personalised way to enhance your natural beauty, whether you’re looking for subtle definition or more dramatic improvements. With both surgical and non-surgical options available, it’s easier than ever to achieve balanced, youthful, and refined facial features. Always consult with a qualified practitioner to find the right approach for your needs.

Frequently Asked Questions

What is facial contouring?

Facial contouring is a treatment that reshapes and defines your face to enhance features and reduce signs of ageing. It can improve the overall shape by working on soft tissues or facial bones.

How long do the results last?

Results usually last between one to two years, depending on the type of filler used and factors like age, lifestyle, and skin type.

Is facial contouring painful?

You may feel mild discomfort during or after the treatment, but it’s usually easy to handle. A numbing cream or local anaesthesia is often used to keep you comfortable.

Is facial contouring safe?

Yes, when done by a qualified professional, facial contouring is safe and effective. It enhances facial proportions and helps bring out your natural features.

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About Dr. Raj Thethi - Medical Reviewer

Dr. Raj Thethi

Yorkshire Skin Centre in Leeds is a CQC-registered medical clinic. It is led by Dr Raj Thethi who completed his core surgical training in hospitals around West Yorkshire before branching into aesthetics. Dr Raj Thethi is a Northern Territory Regional Expert for an international dermal filler company called Teoxane. He also sits on their National UK Faculty.

View all posts by Dr. Raj Thethi

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